Ethical challenges in an evolving digital communication era: Coping resources and ethical trainings in corporate communications

Corporate Communications: An International Journal, Initially published online on March 1, 2022. https://doi.org/10.1108/CCIJ-11-2021-0128

Abstract: This study investigated the ethical challenges facing public relations professionals in today’s digital communication environment. Our research found nearly 60% of surveyed professionals reported that they faced ethical challenges in their day-to-day work, and there is a wide range of ethical challenges in digital practices. Results also revealed that professionals use various resources to deal with ethical issues. As common as experiencing ethical challenges, over 85% of surveyed professionals reported that they have participated in communication ethics training. However, only 30% of participants indicated that their ethics training took place in the past year. Our research provides solid evidence that the digital communication environment generates more ethical challenges while it creates new ways of delivering content in corporate communications. Professional associations and organizations shall dedicate efforts in providing timely ethics training to PR professionals at all levels of leadership within and beyond corporate communications.  

Juan Meng  Solyee Kim  Bryan H. Reber 

Related Research


Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication

Juan Meng, Solyee Kim, Bryan Reber, Heidi Modarelli-Frank, and Karen Swim (Sept. 27, 2022). Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication, moderated by Michele E. Ewing. This webinar […]

Juan MengSolyee KimBryan H. Reber
read more
The impact of crucible experiences in developing public relations’ character and competencies as servant leaders

M.S. Neill & Juan Meng. (2022). The impact of crucible experiences in developing public relations’ character and competencies as servant leaders. Journal of Media Ethics, 37(3), 208-222. https://doi.org/10.1080/23736992.2022.2107526 Abstract: Crucible experiences are essential […]

Juan Meng
read more