Leveraging the cybersecurity function to build influence and strategy: An empirical study of public relations professionals’ cybersecurity acumen
International Communication Association (ICA) Conference, May 26-30, 2022, Paris, France
Abstract: This study investigated PR professionals’ attention to and perceptions of cybersecurity, and their involvement in handling cybersecurity incidents. Preliminary findings include that practitioners in the US and Canada did not significantly differ in terms of their perceptions of cybersecurity. The most consistent predictors across our research questions were prior experience with a cyber incident (i.e., whether their own organization had ever been a victim of a cyber-attack or data theft), and perceptions of the quality and power granted to the communication function within one’s own organization. These were consistent predictors across each of the four regressions run.
Into the Metaverse: State of Art and Research Agenda
Jooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association). https://euprera.org/what-we-do/webinars/