Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from a global online survey of communication practitioners in more than 20 countries, which result in five country clusters for final analysis and comparisons. Communication practitioners across investigated country clusters shared different strategies used to cope with measurement challenges. Our results also confirmed that certain leadership qualities (i.e., strategic decision-making, possessing communication knowledge) are particularly important in managing measurement challenges. Our findings provide solutions, leadership skills, and prioritization to improve the measurement of communication effectiveness.
Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication
Juan Meng, Solyee Kim, Bryan Reber, Heidi Modarelli-Frank, and Karen Swim (Sept. 27, 2022). Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication, moderated by Michele E. Ewing. This webinar […]
The impact of crucible experiences in developing public relations’ character and competencies as servant leaders
M.S. Neill & Juan Meng. (2022). The impact of crucible experiences in developing public relations’ character and competencies as servant leaders. Journal of Media Ethics, 37(3), 208-222. https://doi.org/10.1080/23736992.2022.2107526 Abstract: Crucible experiences are essential […]