Public Relations Archive

Gender equality in public relations and communication: A comprehensive study bridging the knowledge between North and South America

Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, […]

Ethical challenges in an evolving digital communication era: Coping resources and ethical trainings in corporate communications

Abstract: This study investigated the ethical challenges facing public relations professionals in today’s digital communication environment. Our research found nearly 60% of surveyed professionals reported that they faced ethical challenges […]

Measuring the value of public relations: An international investigation at how communication practitioners view the challenges and suggest solutions

Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from a […]