Health and Risk Communication Archive

Abstract: Despite the mounting evidence of efficacy of eHealth interventions, their mechanisms of action remain unknown. The current study analyzed patient log data as each patient engaged in an integrated eHealth […]

Abstract: Drawing on the Social Amplification of Risk Framework (SARF), this research investigated whether individual amplification stations (such as emotion, cancer information seeking, family cancer history, and fatalistic belief) and social […]

Abstract: This study examined the effects of message framing and presentation in flu vaccine public service advertisements (PSAs) using a 2 (gain vs. loss) x 2 (image-based vs. text only […]

Abstract: Historically, science communication has been predicated on the assumption that ignorance is the basis of a lack of societal support for various issues in science and technology. This model, known […]

Abstract: The study analyzes the award-winning campaigns from the National Public Health Information Coalition (NPHIC) from 2010 to 2012 and identifies excellent features that have been applied in promoting public health […]

Abstract: The current study adds to the literature by examining the impact of adolescents’ social media use and motivation for social media use on physical activity and sleep. In addition, […]

Abstract: Four focus groups were conducted with Cooperative Extension Agents across the state of Georgia, as part of a SNAP-Ed social marketing intervention, representing four quadrants (NW, NE, SW, SE) […]

Abstract: As part of formative research for a social marketing intervention, eight focus groups were conducted for Georgia SNAP-Ed eligible participants (N=70) in four quadrants (NW, NE, SW, SE) of […]

Abstract: In June 2012, Canada implemented new pictorial warnings on cigarette packages, along with package inserts with messages to promote response efficacy (i.e., perceived quitting benefits) and self-efficacy (i.e., confidence to […]