Identify excellent features and situational factors in public health communication
Meng, Juan., Pan, P.-L., & Reber, Bryan. H. (2016). Identify excellent features and situational factors in public health communication. Public Relations Review, 42(2), 366-368. DOI: 10.1016/j.pubrev.2016.02.001.
Abstract: The study analyzes the award-winning campaigns from the National Public Health Information Coalition (NPHIC) from 2010 to 2012 and identifies excellent features that have been applied in promoting public health communication. By doing so, the research calls for an attention to integrate appropriate situational factors in message strategies to promote active health information seeking. The research advances our knowledge by adding public health to the theoretical foundation of the situational theory. Practical implications are discussed.
Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”
Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]