Health and Risk Communication Archive
Using virtual pets to promote physical activity in children
Abstract: A virtual pet was developed based on the framework of the youth physical activity promotion model and tested as a vehicle for promoting physical activity in children. Children in […]
Do Consumers Avoid Watching Over-the-Counter Drug Advertisements
Abstract: Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of […]
EAGER: Virtual STEM Buddies for Personalizing Learning Experiences in Free Choice Informal Learning Settings
Abstract: We introduce the notion of a virtual STEM buddy (VSB), a visitor-tailored, virtually embodied agent that serves as both a co-learner and a mentor. Like a virtual museum guide, […]