Certificate in Media Analytics
The goal of the certificate is to prepare graduate students to work with research units, in-house and externally, so they are able to understand and manage the research tasks, know what type of insights can be drawn from research—including cross-media and cross-platform big data—extract insights from data, draw strategy and interpret that work to senior management. Students take courses in media management, media planning, research methods, and social media analytics as well as a capstone course.
Learn More