Double Dawgs Pathways
Double Dawgs
Pathways
Overview
Double Dawgs is an initiative that encourages undergraduate students to start planning for their master’s degree while they are still in school. The advantages are great: in many cases, students can complete two degrees in five years, saving time and money. Most importantly, it makes these students more marketable to future employers once they graduate. Grady College is pleased to support this initiative by currently sponsoring approximately twenty Double Dawgs Pathways. Visit DoubleDawgs.uga.edu for more information. Students may express their interest in a Grady Double Dawgs Pathway or request an application to apply via Athena.
Applications for Emerging Media Double Dawgs pathways are open every fall semester and due October 31st. Applications for all other Grady MA Double Dawgs pathways are open every fall and spring semester and are due by the withdrawal deadline.
Contact
Melissa Garber
Director of Undergraduate Services
M.A. in Emerging Media
The Emerging Media master’s concentration focuses on the intersection of technology and design, allowing individuals to explore the various facets, roles, and applications of emerging media across an array of disciplines and careers. The Emerging Media master’s program focuses heavily on interactive digital media through a project-based curriculum and encompasses the following: design, development, digital storytelling, social strategy, data analytics, brand identity, user research, product ideation, project management and emerging technologies. Designed to accommodate students and professionals from a variety of backgrounds and industries, this program is intended for individuals who wish to further their personal career goals and those of their employers through the leveraging of emerging media and innovative technologies.
Students can choose to earn their EM degree online or through our residential program.
M.A. in Journalism
The master’s degree in Journalism prepares students for jobs in news organizations and for doctoral programs in mass communication. Students develop advanced skills in finding and telling important stories in audio, visual and written forms, and they also learn about the research that supports the disciplines of journalism and mass communication. We prepare leaders in online media, television, magazines, newspapers and any career that values ethical, credible communication skills.
M.A. in Health & Medical Journalism
This master’s degree program prepares students to write, report and produce multimedia content about topics related to science, health and medicine. Students learn to confidently translate complex topics for lay audiences and have many opportunities to publish their writing in local, state and national outlets. Coursework combines classes in journalism theory, research and practice with classes in scientific and health-related fields of students’ choosing. The program is open to applicants holding a bachelor’s degree in any field, with or without prior experience in journalism.
M.A. in AdPR – Integrated
The Integrated ADPR program is designed for students who majored in advertising or public relations at Grady and want to complete an accelerated master’s program as well. Building on their undergraduate programs, students will further develop their understanding of and skills in strategic communication by studying theory, research methods, ethics and practices of both advertising and public relations, particularly in how they interact on social and digital platforms. Students will be prepared for management-level careers in PR, advertising and integrated communication in business, government or nonprofit sectors.
M.A. In Advertising
The master’s in advertising program prepares students for jobs in a variety of advertising, marketing communication, health communication and social/digital communication as well as for future graduate studies. Students acquire skills as managers, analysts, strategists, creative decision-makers and planners in advertising and related marketing communication fields. Students explore the social, ethical and economic order in which advertising operates as well as the importance of diversity and inclusion in the workplace and in communication campaigns. Graduates work in traditional and digital advertising agencies, social media outlets and advertising/communication departments at various media, health and health-related organizations as well as in the advertising and marketing communication departments of leading companies.
M.A. in Public Relations
The master’s program with a concentration in public relations is designed to prepare aspiring students to be highly competent, socially conscious and engaged leaders in public relations with advanced knowledge, expertise, critical thinking, digital analytical skills and a global vision. The program is tailored to help students step up from the gained tactical knowledge to a more strategic, innovative and managerial approach to launch their career in public relations and related areas such as corporate communication, stakeholder engagement, crisis & internal communication, external relations, public affairs, financial communication, integrated communication, etc. The intensive program features courses in theory learning and application, digital analytics, ethics & diversity, research, data-driven strategy creation, leadership capabilities & capacity and trends in global communication. Students will have many opportunities to learn from and interact with top leaders in the industry and from the world to gain real-world work experience and industry insights.
Perspectives
“Grady allowed me to join a field with colleagues who have goals beyond themselves. I knew it would give me the leeway to find my passion and the opportunity to write with purpose.”
William Newlin
Journalism AB ‘21, MA ‘22
Perspectives
“Everyone at Grady genuinely wishes to help us learn and succeed, and I knew the major and the community would provide a great foundation for my career in advertising.”
Heaven Robinson
Advertising AB ‘22, Current MA Student
Perspectives
“The knowledge from both of my degrees has made me well-rounded in understanding both traditional and digital media strategy while prioritizing the needs of the target market.”
Rachel Ziner
Public Relations AB ‘22, Emerging Media MA ‘23
Perspectives
“Grady College has done a fantastic job with its people, first and foremost. All the faculty and staff are there because they want you to succeed. They will give you all of the resources and advice that you need.”
Bailey Pelletier
EMST AB ‘22, Emerging Media MA ‘23
Perspectives
“I want to tell stories that matter, and Grady has the classes and extracurricular opportunities to help me do that.”
Jacqueline GaNun
Journalism AB ‘23, Current MA Student
The Latest
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Grady InternViews: Amanda Whylie
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Remembering Ruthann Lariscy
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Grady InternViews: Melanie Levi
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Grady InternViews: Noor Shaikhnag
This is part of a series where we ask Grady College students to describe their internship experience. Noor Shaikhnag is a fourth-year entertainment & media studies and communication studies student […]
Grady InternViews: Ryan Langner
This is part of a series where we ask Grady College students to describe their internship experience. Ryan Langner is a fourth-year advertising student working with Apple as a Partner […]
2024 Giving Voice to the Voiceless grants announced
Projects that use music to benefit dementia patients, help Atlanta public school students express their identities and provide an outlet to combat name-based discrimination in science are just a few […]
Events
Tommy Tomlinson Book Reading & Signing
Join Tommy Tomlinson for a book signing session and a reading of his book, “Dogland” at 6 p.m. on July 31, 2024.
Philadelphia Alumni Event
Save the date to join Dean Davis and other alumni for our Grady College networking event in Philadelphia during the AEJMC Conference. Reserve your spot here by August 1.
Grady College Welcome Back Fall 2024
Welcome to our new and returning students! Celebrate with snacks, refreshments and activities on the Schnitzer Family Media Lawn from 10 a.m. to 4 p.m. each day!
UGA 40 Under 40 celebration
A panel discussion featuring Grady College’s 5 40 Under 40 honorees will be held on September 6, 2024 at 10 a.m. in the Peyton Anderson Forum.
Fall Alumni Board Meeting
Save the date for the fall 2024 Alumni Board meeting. More details will be announced closer to the date.
Maxine Clark Lecture
Join Maxine Clark (ABJ ’71) on September 16, 2024, for a preview of the film “Unstuffed: A Build-A-Bear Story.”