Glenna Read, AdPR faculty and alumni recognized at American Academy of Advertising conference
Glenna Read, AdPR faculty and alumni recognized at American Academy of Advertising conference
Glenna Read, assistant professor of advertising, was awarded the Mary Alice Shaver Promising Professor Award for junior faculty excellence at the American Academy of Advertising annual conference March 25-27, 2022.
The Award honors a junior faculty member who has demonstrated excellence and innovation in advertising teaching and research. The honor is not bestowed every year.
Students recognize Dr. Read as a dedicated teacher who uses in-class activities to demonstrate concepts and engage students,” said Karen King, professor emerita, in her letter nominating Read for this award.
Since joining the AdPR faculty in fall 2018, Read has taught three different undergraduate classes (Media Strategy and Activation, Advertising and Society and Insights and Analytics), as well as four different graduate classes. She has developed two new graduate courses, Consumer Neuroscience and Media Psychophysiology. She is the founder and director of the Brain, Body and Mind lab at Grady College, which uses psychology, psychophysiology and neuroscience to study how people process advertising.
Read has published thirteen articles in leading journals included Journal of Advertising, Journal of Communication and Journal of Current Issues and Research in Advertising. She has made 30 peer-reviewed conference presentations.
Read’s award was among several honors by Department of Advertising and Public Relations faculty and alumni at the AAA conference.
Other honors included:
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- Nate Evans, associate professor of advertising, Jay Lim (MA ’16, Ph.D. ‘21) and Ph.D. student Marilyn Primovic (AB ’18, MA ’18) received runner-up for the Best Article Award in the Journal of Interactive Advertising for their paper “Exploring how disclosure works for listicle-style native advertising: the role of persuasion knowledge, persuasion appropriateness and supplementary disclosure effect of brand social media.”
- Alex Pfeuffer, assistant professor of advertising, and Joe Phua, associate professor of advertising, were awarded a AAA Research Fellowship Award for a three-year research project studying video blogs and trust cues about COVID information.
- Jisu Huh (MA ’00, Ph.D. ’03), of the University of Minnesota, was named the editor of the Journal of Advertising.
Additionally, Sun Joo “Grace” Ahn, associate professor of advertising, organized and moderated successful half-day pre-conference session titled “Advertising in the Metaverse.”
Eric Haley (ABJ ’87, MA ’89, PhD ’92), of the University of Tennessee, received best paper awards from several AAA journals.
Jooyoung Kim served as the AAA secretary and is editor-in-chief of the Journal of Interactive Advertising.