CUNY communication director to speak on corporate communication as business asset
Michael B. Goodman, professor and director of the corporate communication program at Baruch College, The City University of New York, will join the University of Georgia's Grady College of Journalism and Mass Communication AdPR Department to give his perspective on corporate communication in today's global business environment.
Goodman's talk, “Corporate Communication as Critical Business Asset for Strategic Global Change,” takes place on Tuesday, April 21 from 12:30 to 1:45 p.m. in Miller Learning Center 101, followed by an open discussion with students and faculty from 2 to 3:00 p.m. in Journalism 215. This talk was originally scheduled in January and was postponed due to winter weather until now.
Globalization and the Internet have drastically revolutionized the benefits of corporate communication, as well as the way it is implemented and practiced. New forces such as privacy and “Big Data;” the realignment of corporate business and media models; and uncertainty and risk, influence the actions of communication leaders. In his lecture Goodman will examine,the practice of corporate communication as a critical business asset during this time of global change. The presentation will focus on the major communication needs in the lifecycle of organizations, as well as significant events in which corporate communication functions as a critical and strategic business asset.
In addition to his work at Baruch College, CUNY, Goodman is the founder and director of the CCI Corporate Communication International and teaches corporate communications as a visiting professor at Aarhus University in Denmark, Bangkok University, Hong Kong Polytechnic University and Universita IULM in Italy. He also serves as an associate editor of the North American region of the British publication Corporate Communication: An International Journal.
Goodman has authored a number of pieces on corporate communication, intercultural communication and global business and has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change and corporate culture.
The program is presented by the Grady College of Journalism and Mass Communication's Advertising and Public Relations department and is open to the public.Date: January 16, 2015
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