Grady College to celebrate 2018 AdPR Week

The Grady College Department of Advertising and Public Relations announces its fourth annual week-long celebration of National AdPR Week at UGA, Sept. 17 – 21.

“AdPR Week at Grady is about celebrating the advertising and public relations professions,” said Bryan Reber, head of the AdPR department. “This year we are focusing on crisis communication, the media environment and great Georgia brands.”

The week will feature an engaging lineup of events packed with special presentations and professional development opportunities led by industry veterans. We will also culminate the week with our second annual, AdPRide Games. An opportunity for students in our department to celebrate their success over breakfast and engage in friendly competition between Advertising and Public Relations majors.

This year’s keynote speaker is Rick White, senior public relations and communications advisor and previous associate vice chancellor for communications at The University of North Carolina at Chapel Hill. During his talk, entitled “When We Shine,” White will discuss how communications and public relations professionals set themselves apart as leaders and make a critical difference to their organizations in difficult times.

The UGA chapters of AdClubIABC and PRSSA are hosting a joint club meeting with special guest, Mitch Scharf, EVP Managing Director at Zenith South.

Following this, we will have several industry leaders joining us on Wednesday, for a panel discussion led by Brad Taylor. Taylor is a recently retired vice president of sales and marketing, National Accounts at Coca-Cola.

“We’re fortunate to have some real superstars coming to speak.  Students will hear from Coca-Cola, Cox Communications, Delta Airlines, Zenith Media and others.  It’s a great opportunity to network and learn from these leaders.  We’re excited about the programming that’s planned,” said Reber.

The Department of Advertising and Public Relations boasts national rankings, award-winning faculty and successful alumni who are changing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR pride will be shared on social media with the hashtag #AdPRide.

The schedule of events is as follows:

Monday, September 17th
12:20 – 1:20 p.m., Studio 100

AdPR Week Keynote: “When We Shine!” – Rick White, Senior Public Relations and Communications Advisor and previous associate Vice Chancellor for Communications at The University of North Carolina at Chapel Hill, will discuss how communications and public relations professionals set themselves apart as leaders and make a critical difference to their organizations in difficult times.

Tuesday, September 18th
6:00 PM, Peyton Anderson Forum at Grady College

Ad Club/PRSSA/IABC present: “Advancement and Acceleration of Advertising” with Mitch Scharf, EVP Managing Director, Zenith South

7:15 PM, Peyton Anderson Forum at Grady College

Summer at the Circus, Student-created board games, Come take look and challenge a friend.

Wednesday, September 19th:
12:15 PM, Peyton Anderson Forum at Grady College

Atlanta Brands Panel moderated by Brad Taylor, recently retired VP Sales and Marketing, National Accounts at Coca-Cola
Top brands in Georgia, such as Coca-Cola, Cox Communications, Delta and Buffalo Wild Wings discuss opportunities and challenges of a changing landscape of corporate communications.

Thursday, September 20th:
All Day, Online

Social Media Mania: Student and Alumni, #AdPRide photo contest. Post an industry specific photo of yourself and a comment about why you are proud to be a student or alum of Grady College, Department of AdPR. Please use #AdPRide

Friday, September 21st:
10:00 – 12:00 PM, Peyton Anderson Forum at Grady College

AdPR Games – Free donuts for AdPR students and an opportunity to co-mingle and express their #AdPRide. Competition for most participation between Advertising and Public Relations majors.

 

 

Date: September 11, 2018

Contact:  Cara Lacey,  clacey@uga.edu