The science of #scicomm: On emotion and humor.

Paper accepted for presentation at the Science Talk ’20, Portland, OR.

Abstract: Emotional appeals are encouraged when engaging with public audiences. Yet, we lack evidence of the effectiveness of using such appeals in science communication. Here we present current research on emotion and humor in online science communication. This presentation will provide an overall summary of current research in the science of science communication, knowledge about how to use humor when communicating science, and a better understanding of the effect of emotion and humor on public attitudes toward science.

Michael Cacciatore 

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