Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems
McKasy, M., Yeo, S. K., Zhang, J. S., Michael A. Cacciatore, Allen, H. W., & Su, L. Y.-F. (2022, December). “Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems,” Society for Risk Analysis, Tampa, FL.
Abstract: This paper explores how audiences form opinions about an under-communicated energy source, “Enhanced Geothermal Systems” or EGS. As a new relatively new and unknown energy technology, we explore how social media metrics (likes, comments, and shares) can influence audience perceptions of credibility of a balanced opinion article about the topic, and in turn, how that influences support for regulation of EGS.
The Unseen Internet: Conjuring the Occult in 21st Century Digital Discourse
Shira Chess (under contract). The Unseen Internet: Conjuring the Occult in 21st Century Digital Discourse. Cambridge: MIT Press. Overview: Behind the glossy sheen of slick social media influencers and corporate […]
On being human: An investigation of virtual influencers and activism
Haley R. Hatfield (Ph.D. student) & Aarum Youn-Heil (Ph.D. student) (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. *Top Paper Abstract in […]
