Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems
Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems
McKasy, M., Yeo, S. K., Zhang, J. S., Michael A. Cacciatore, Allen, H. W., & Su, L. Y.-F. (2022, December). “Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems,” Society for Risk Analysis, Tampa, FL.
Abstract: This paper explores how audiences form opinions about an under-communicated energy source, “Enhanced Geothermal Systems” or EGS. As a new relatively new and unknown energy technology, we explore how social media metrics (likes, comments, and shares) can influence audience perceptions of credibility of a balanced opinion article about the topic, and in turn, how that influences support for regulation of EGS.
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