Responding to Fire Ignited from Outside: Explicating “Crisis Spillover” through the Multi-Layered Lens of Organizational Crisis Communication

Responding to Fire Ignited from Outside: Explicating “Crisis Spillover” through the Multi-Layered Lens of Organizational Crisis Communication

Abstract: Crises have been examined from the perspective of the crisis origin organization. Depending on the crisis type, other organizations might experience impacts because of the initial crisis. This emerging type of crisis—the crisis spillover—one that affects organizations along with the crisis origin organization, is under researched. A new conceptual framework to understand characteristics of crisis spillover is proposed and discussed for advancing research and practice for managing industry-wide complex crisis challenges.

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