Perceptions of media roles in Serbia and Croatia: Does news orientation have an impact?
Perceptions of media roles in Serbia and Croatia: Does news orientation have an impact?
Abstract: This study examined the perceptions of media roles among journalism students in Serbia and Croatia (N=401). The results showed that the most important were citizen-oriented and watchdog roles and that they were positively predicted by hard news orientation, whereas consumer and loyal roles were least important. Consumer role was positively predicted by the soft news orientation, whereas the best predictor for the perceptions of the loyal media role was political orientation (right of the center). This is the first study that comparatively analyzed students’ views in two countries of the former Yugoslavia using national samples.
Related Research
-
Disclosing Incentives in Online Reviews: Effects on Perceived Sincerity, Self-Serving Motives, and Consumer IntentionsWang, B. and Ben Libon (Ph.D. student), “Disclosing Incentives in Online Reviews: Effects on Perceived Sincerity, Self-Serving Motives, and Consumer Intentions,” paper accepted for presentation at the American Academy of […]
-
Brand love: Teens, social media and brand activismLance Porter, Wenwen Jiang (Ph.D. student), Joshua Cloudy, Sanghyeon Jeon, and Ben Libon (Ph.D. student), “Brand love: Teens, social media and brand activism,” Paper to be presented at the annual […]