Narrative storytelling and anger in crisis communication
Communication Research Reports, 37(4), 212-221.
Abstract: This paper reports a test and extension of the model posited by the theory of crisis response narratives, in which the public manifests identification with a spokesperson who tells ethical narratives rather than spinning stories. The effect is hypothesized as being mediated through the public perceiving trustworthiness of, and positive attitudes toward, the spokesperson. An experiment is reported (N = 262) with a televised news interview featuring a spokesperson representing a scandalized company, in which the messaging varies in terms of narratives. The study finds support for the theoretical model as originally specified. In addition, the model is extended to serial and parallel multiple mediation, finding that the effect is processed through the public’s anger.
Factors Influencing Americans’ Preventive Behaviours during the COVID-19 Pandemic: Lessons for Strategic Health and Risk Communicators
Sung In Choi (PhD student), Yan Jin, and Mark Badham. (forthcoming). “Factors Influencing Americans’ Preventive Behaviours during the COVID-19 Pandemic: Lessons for Strategic Health and Risk Communicators.” Strategic Communication in a Global Crisis: National and […]
Integrating Strategy and Dosage: A New Conceptual Formula for Overcoming Unintended Effects in Public Health Crisis Communication (PHCC)
Xuerong Lu (PhD alum) and Yan Jin. (forthcoming). “Integrating Strategy and Dosage: A New Conceptual Formula for Overcoming Unintended Effects in Public Health Crisis Communication (PHCC).” The Handbook of Crisis Communication (2nd edition) (Eds. W. T. […]
