What moves young people to journalism in a transitional country

Pjesivac, Ivanka. (August, 2016). What moves young people to journalism in a transitional country?: Intrinsic and extrinsic motivations for working in journalism in Serbia. Presented at the Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC). Minneapolis, MN.

Abstract: This study tested the impact of motivations on willingness to work in journalism among journalism students in Serbia, through a national survey at four major journalism programs in the country. The results showed that both intrinsic and extrinsic motivations have a significant impact on willingness to work in journalism, with one extrinsic motivation (achievement of public goals) having a slightly better predictive power. Having experience in journalism played a significant role in moderating the relationship between intrinsic motivation and willingness to work in journalism. The study is the first one of the kind conducted in a transitional country of Eastern Europe. The results are discussed in the context of the Self-Determination Theory of motivations applied to journalism across national borders. 

Ivanka Pjesivac 

Related Research


How Politicians Dodge Questions and How They Get Caught: Strategies for Political Campaigns, Journalists, and Voters

Masterclass virtual – Escuela de Comunicación, Universidad Panamericana, Campus Guadalajara (Zapopan, Jalisco), México – Sept. 20, 2021

David Clementson
read more
What does it mean to have a presidential image? A multiple-group confirmatory factor analysis measuring Trump and Biden in 2020.

Abstract: U.S. presidential candidates aspire to have a “presidential image.” Political communication researchers, media pundits, political scientists, pollsters, campaign consultants, and other political marketers speculate about who is “presidential” and […]

David ClementsonTong Xie
read more