Laughing with science: The influence of audience approval on engagement.
Paper accepted for presentation at the annual convention of the International Communication Association (ICA), Gold Coast, Australia.
Abstract: While there is mounting evidence that humor can be an effective means of engaging publics, much remains to be learned about the contextual factors that shape how audiences receive and process humorous scientific content. Analyzing data from a controlled experiment, this study explores the differential impact of exposure to stand-up comedy featuring a scientist that generates considerable laughter from the audience vs. stand-up comedy lacking audience reaction. Among the key findings, audience laughter served to heighten the affective response of viewers, and affective response was positively linked to two forms of audience engagement with science.
Rewitched: Retextuality and the Queering of Bewitched
Abstract: At the same time the 1960s sitcom Bewitched aired in reruns next to drag queens on LOGOtv, a cable channel targeted to LGBTQ viewers, it also aired on the former National Christian Network channel (Familynet) immediately preceding a line-up of church programs featuring far-right, anti-gay activists. How can a TV text be supple enough […]
Abstract: Emotional appeals are encouraged when engaging with public audiences. Yet, we lack evidence of the effectiveness of using such appeals in science communication. Here we present current research on emotion and humor in online science communication. This presentation will provide an overall summary of current research in the science of science communication, knowledge about […]