Important Tweets matter
Important Tweets matter
Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements of social engagement – the content topic, the emotion used and the action taken – researchers used both content analysis and network analysis to study how publics engaged (RT) with a topic of importance (BLM movement) when emotion is present in the tweet.
Related Research
-
When We Think ‘News Will Find Me’: Relative Credibility of Social-Media Friends, Algorithms, and EditorsMengqi (Maggie) Liao, Sun, Y., Durotoye, T., Gil de Zúñiga, H., & Sundar, S. S. (2026). “When We Think ‘News Will Find Me’: Relative Credibility of Social-Media Friends, Algorithms, and […]
-
Corporate social advocacy (CSA) and crisis communication: Examining the effectiveness of crisis responses to backlashRuoyo Sun (2026). “Corporate social advocacy (CSA) and crisis communication: Examining the effectiveness of crisis responses to backlash,” In Y. Lee, J. Y. Li, & W. Tao (Eds.), Strategic communication […]