Important Tweets matter
Important Tweets matter
Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements of social engagement – the content topic, the emotion used and the action taken – researchers used both content analysis and network analysis to study how publics engaged (RT) with a topic of importance (BLM movement) when emotion is present in the tweet.
Related Research
-
Effects of visuals in solutions journalism: A social media eye-tracking experimentBart Wojdynski, Kyser Lough, & Sohyun Park (current Ph.D. Student) (2023, August). “Effects of visuals in solutions journalism: A social media eye-tracking experiment.” Paper accepted for presentation at the 106th Annual Association for Education […]
-
Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional and Behavioral ResponsesWenqing Zhao (PhD student), Xuerong Lu (PhD alum), Yan Jin, and Toni van der Meer. “Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional […]