Important Tweets matter

Kate Keib & Itai Himelboim.  “Important Tweets matter: Predicting retweets in the #Blacklivesmatter talk on Twitter.” Presented at the Communication Technology Division, AEJMC Mid Winter conference in Oklahoma, February 2016.

Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements of social engagement – the content topic, the emotion used and the action taken – researchers used both content analysis and network analysis to study how publics engaged (RT) with a topic of importance (BLM movement) when emotion is present in the tweet.

Kate Keib  Itai Himelboim 

Related Research


How the Impact of Social-Media Influencer Disclosures Changes Over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intent

Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda Mucundorfeanu (forthcoming), “How the Impact of Social-Media Influencer Disclosures Changes Over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes […]

Nathaniel J. Evans
read more
You are a disgrace and traitor to our country: Uncivil rhetoric against the ‘squad’ on Twitter.

Borah, P., Trude, B., Binford, M., Keib, K., and Himelboim, I. (2022). “You are a disgrace and traitor to our country: Uncivil rhetoric against the ‘squad’ on Twitter.” Internet Research. […]

Bryan TrudeItai HimelboimMatthew Binford
read more