Kate Keib & Itai Himelboim. “Important Tweets matter: Predicting retweets in the #Blacklivesmatter talk on Twitter.” Presented at the Communication Technology Division, AEJMC Mid Winter conference in Oklahoma, February 2016.
Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements of social engagement – the content topic, the emotion used and the action taken – researchers used both content analysis and network analysis to study how publics engaged (RT) with a topic of importance (BLM movement) when emotion is present in the tweet.
Navigating Political Scandal and Reputation Crisis in Social Media
Abstract: Social media presents unique challenges and opportunities to practitioners in the public affairs context. The dominant social media platforms allow organizations to communicate directly with voters, supporters, and customers, […]