Global Postmodernity, World Music and the discourse of Authenticity: Insights from the Buena Vista Social Club
Global Media Journal Mexico (published by Texas A&M University and Technologia de Monterrey, Mexico), 15 (28). Enero-Junio. Pp. 100-115.
Abstract: This paper is a textual accounting of the world music phenomena (Buena Vista Social Club) across the realms of music, YouTube, social media and industry commentary. It develops a theoretical framework around “Authenticity” as an important marker of world music, and the identity politics that underlies this specific aspect of transnational entertainment media culture.
How attributes of humorous scientific messages predict engagement on Twitter and Instagram
Abstract: The use of humor is increasingly advocated as a means of enhancing the effectiveness and visibility of science messages on social media. However, the influence of humorous scientific content on user engagement is empirically unknown. The contribution of this study is threefold. First, we conduct a content analysis of humorous scientific posts on Twitter […]
Pro-Veganism on Instagram: Effects of User-Generated Content (UGC) Types and Content Generator Types in Instagram-Based Health Marketing Communication about Veganism
Abstract: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Experiment 1 (N = 294) examined effects of organization (brand versus non-profit) and message types (egoistic versus altruistic) on consumer responses to Instagram-based pro-veganism content. Experiment 2 (N = 288) examined effects of source type (celebrity versus non-celebrity) and message […]