Fighting the tide: How U.S. health organizations use Twitter to address the opioid crisis.
Paper presented at the 102nd Annual Association for Education in Journalism and Mass Communication (AEJMC) Conference, Toronto, Ontario, Canada.
Abstract: This content analysis evaluated tweets about the opioid epidemic published in 2018 by U.S. federal and state health organizations to find out what components of both textual and visual of tweets can achieve the most effective communication for opioid epidemic including text characteristics, perceived discrete emotion and visual components of images. This study found out that compared to fear, inducing sadness and hope can be more effective in motivating more public engagement.
SO ORDERED: A Textual Analysis of United States’ Governors’ Press Release Responses to the COVID-19 Pandemic
Taylor Voges (Grady Ph.D. Student) and Matthew Binford (Grady Ph.D. Student). SO ORDERED: A Textual Analysis of United States’ Governors’ Press Release Responses to the COVID-19 Pandemic. Association for Education in Journalism and Mass Communication. San Fransisco, August 6-9, 2020 Abstract: The COVID-19 pandemic presents a unique environment from which each individual state, in the […]
Understanding flu vaccination attitudes and behaviors: Exploring a measure of health decision-making preferences.
Abstract: Annual influenza vaccination has been recommended for all adults in the United States since 2010, but coverage estimates indicate that less than half of American adults complied during the 2018-19 flu season. A number of studies have assessed the correlates of adult influenza vaccination attitudes and behaviors, but stagnating flu vaccination rates suggest new […]