Creating a Social Media Listening Center

Itai Himelboim, proposal accepted: “Creating a Social Media Listening Center,” panel to take place at the March 2023 annual conference of the American Academy of Advertising, Denver.

Abstract: Social media plays a growing role in advertising’s teaching and research. Many advertising programs around the country and the world understand the need to establish social media monitoring labs to support their scholarly and pedagogical goals. But where to start? This panel will host faculty who created and maintain social media monitoring labs in their own institutions who will share their experiences and help participants navigate through the range of issues they may face as they establish their own social media centers. Prior to the conference, organizers will solicit questions from participants that will be addressed by panelists.

Itai Himelboim 

Related Research

The Power of “Likes”: The Effects of “Liked By

Youngji Seo (PhD alum), Hanyoung Kim (PhD alum), Youngjee Ko (PhD candidate), Hye Jin Yoon, Jeong Yeob Han, Jongmin Lee (PhD student) and Ja Kyung Seo (PhD student) (2023), “The Power […]

Youngji SeoHanyoung KimHye Jin YoonJa Kyung Seo
read more
Effects of visuals in solutions journalism: A social media eye-tracking experiment

Bart Wojdynski, Kyser Lough, & Sohyun Park (current Ph.D. Student) (2023, August). “Effects of visuals in solutions journalism: A social media eye-tracking experiment.” Paper accepted for presentation at the 106th Annual Association for Education […]

Bartosz WojdynskiKyser LoughDooyeon Park
read more