Creating a Social Media Listening Center

Itai Himelboim, proposal accepted: “Creating a Social Media Listening Center,” panel to take place at the March 2023 annual conference of the American Academy of Advertising, Denver.

Abstract: Social media plays a growing role in advertising’s teaching and research. Many advertising programs around the country and the world understand the need to establish social media monitoring labs to support their scholarly and pedagogical goals. But where to start? This panel will host faculty who created and maintain social media monitoring labs in their own institutions who will share their experiences and help participants navigate through the range of issues they may face as they establish their own social media centers. Prior to the conference, organizers will solicit questions from participants that will be addressed by panelists.

Itai Himelboim 

Related Research


Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies

Kim, Hanyoung (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, May). “Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies” […]

Jeong-Yeob HanHanyoung Kim
read more
On being human: An investigation of virtual influencers and activism

Haley R. Hatfield (PhD student) and Aarum Youn-Heil (PhD student). (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. Abstract: Social media […]

Haley R. HatfieldAarum Youn-Heil
read more