Creating a Social Media Listening Center

Itai Himelboim, proposal accepted: “Creating a Social Media Listening Center,” panel to take place at the March 2023 annual conference of the American Academy of Advertising, Denver.

Abstract: Social media plays a growing role in advertising’s teaching and research. Many advertising programs around the country and the world understand the need to establish social media monitoring labs to support their scholarly and pedagogical goals. But where to start? This panel will host faculty who created and maintain social media monitoring labs in their own institutions who will share their experiences and help participants navigate through the range of issues they may face as they establish their own social media centers. Prior to the conference, organizers will solicit questions from participants that will be addressed by panelists.