Best Practices for Corporate Communication Research Collaboration between University Research Groups and Industry Businesses and Organizations: A Structure and Function Analysis

Abstract: The purpose of this study is to identify the best practices for corporate communication research collaboration between a university research group (URG) and outside businesses or organizations that systematically foster academic-industry idea exchange. Despite the challenges for sustainable partnership building, successful URG-industry collaboration models can be mutually beneficial. URGs’ research benefits organizations and contributes to industry-wide problem solving; organization support (e.g., research funding, professional networks, etc.) enhances the URGs’ ability to conduct research. Two theoretical frameworks are used to analyze and guide the research: transaction cost economy theory (e.g., Argyers & Zenger, 2012; Gancarczyk, 2017) and social network analysis theory (e.g., Freeman, 2004; Sommerfeldt & Kent, 2015). Interviews conducted with global URGs and partnering organization practitioners provide practical implications that help enhance URG/organizational relationship understanding and further engage industry-academic research collaborations.

Yan Jin  Bryan H. Reber 

Related Research


Interactive infographics’ effect on elaboration in agricultural communication.

Abstract: In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the […]

Bartosz Wojdynski
read more
The Changing Education for Journalism and the Communication Occupations

Abstract: The book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related occupations such as public relations and advertising.

Lee B. BeckerTudor Vlad
read more