The power of humor in advertising, with Dr. Hye Jin Yoon

Listen to the full episode on Spotify or Apple Podcasts.

Dr. Hye Jin Yoon (MA ‘06, PhD ‘10) is an associate professor of advertising in the Department of Advertising and Public Relations at Grady College. The bulk of her research focuses on humor in advertising and humor psychology, with a growing interest in sustainable marketing and advertising. 

In this episode of Grady Research Radio, Dr. Yoon takes us through her research path, largely inspired by what she describes as the “healing power of humor” and how it can be used for the greater good in advertising and communication, specifically when communicating complex or serious topics, such as health or the environment. 

Dr. Yoon goes on to explain how she prioritizes research with real-world implications, outlines her recent projects, including work focused on sustainability, and dives into how her research influences her teaching practices.

Author: Jackson Schroeder