Ph.D. Degree Program Archive
Examining the effects of violence level and provocation on aversive motivation activation and resource allocation in violent humorous ads
Frank, A. (PhD student), Read, G. L., Duncan, J. (PhD student), Hatfield, H. R. (PhD student), & Kim, S (former PhD student). “Examining the effects of violence level and provocation on aversive motivation activation […]
This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising
Glenna L. Read, Zhao, W. (PhD student), Choi, S. (PhD student), Hudson, S. (undergraduate student), Wen, T. “This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising,” […]
On being human: An investigation of virtual influencers and activism
Haley R. Hatfield (PhD student) and Aarum Youn-Heil (PhD student). (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. Abstract: Social media […]
Are presidential candidates impervious to deception detection? A test of voters’ truth-default
David E. Clementson & Xie, T. (Grady ADPR Ph.D. grad). (2022). “Are presidential candidates impervious to deception detection? A test of voters’ truth-default.” Presidential Studies Quarterly, 52(4), 728–747. https://doi.org/10.1111/psq.12809 Abstract: […]
Understanding crisis narratives with large-scale Twitter data: The role of celebrity and emotions in the virality of #MeToo social media activism messages
Xuerong Lu (PhD Alum), Yen-I Lee (PhD Alum), and Yan Jin. (Forthcoming). “Understanding crisis narratives with large-scale Twitter data: The role of celebrity and emotions in the virality of #MeToo […]
Agreement between Fitbit and ActiGraph estimates of physical activity in young children
Schmidt, Michael, Stephen Rathbun, Kyle Johnsen, Eric Novotny (Grady Postdoctoral Research Associate), Lindsay Hahn (former Grady Postdoctoral Research Associate) & Sun Joo (Grace) Ahn (in press). Agreement between Fitbit and ActiGraph estimates of physical activity […]
The future of advertising in virtual, augmented, and extended realities
Sun Joo (Grace) Ahn, Jooyoung Kim, & Jaemin Kim (Grady PhD student) (in press). The future of advertising in virtual, augmented, and extended realities. International Journal of Advertising. Abstract: The ever-changing media environment […]
A discourse analysis of the South Korean Embassy’s Facebook page and communicating its role in strategic relationships
Solyee Kim & Maria Len-Ríos (Forthcoming). A discourse analysis of the South Korean Embassy’s Facebook page and communicating its role in strategic relationships. International Journal of Strategic Communication. Abstract: This study explores […]
Inaugural 2022 Ragan Research Award
Jeonghyun “Janice” Lee (Doctoral candidate) received the Inaugural 2022 Ragan Research Award (faculty advisor: Juan Meng). The award is jointly sponsored by The Institute for Public Relations and Ragan Communications. The […]
2022 Orangefiery Best Master’s Thesis of the Year Award
Karen Robayo Sanchez (M.A., first-year doctoral student) received the 2022 Orangefiery Best Master’s Thesis of the Year Award (faculty advisor: Juan Meng). The award is jointly sponsored by the Orangefiery, a Consulting […]