Ph.D. Degree Program Archive

Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility

Alexandra Frank, Michael A. Cacciatore, Yeo, S.K., & Su, L. Y.-F. (2023, May). “Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility.” Paper presentation […]

How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights for Managing an Ongoing Pandemic

Sungsu Kim (PhD alum), Sung In Choi (PhD candidate), Chiara Valentini, Mark Badham, and Yan Jin. (forthcoming). “How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights […]

Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions

Joe Phua, Nathaniel J. Evans, Youngjee Ko (Ph.D. candidate), and Janice Lee (Ph.D. candidate) (Forthcoming) “Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure […]