Ph.D. Degree Program Archive
Electronic Cigarette Brand Posts on Instagram
Abstract: This study examined the relationships between endorser type (celebrities, regular people, products only) on e-cigarette Instagram brand pages, identification, source credibility, attention to social comparison, health consciousness, and SNS […]
Consumer Responses Toward Cosmeceutical Advertising
Abstract: consumers usually see cosmeceuticals (cosmetics+pharmaceuticals) as an ambiguous object and have ambivalent attitudes due to product benefits (positive) and potential side effects (negative), this study examines the interplay between […]
How the Use of Health and Nutrition-Related Claims in Magazine Food Advertising Has Changed over Time
Abstract: Using the health halo effect as a theoretical framework, this content analytic study examined how the use of nutrient-content, structure/function, and health claims in contemporary magazine food advertisements has […]
Attribute and Benefit Claims in Food Advertising
Abstract: Based on the expectancy-value model and construal level theory, this study conducted a content analysis of major women’s magazines published between 2013 and 2015 to identify and explain recent […]
Communicating employee wellness plans to employees
#Blackgirlsrun
Abstract: This paper presents the case of Black Girls RUN! (BGR), an Atlanta-based organization and social movement with a grassroots and community-driven approach to changing fitness-related ideology and health outcomes […]
Young Drivers Risk Perception in risky driving
Abstract: Young drivers consider whether their close peers and social norm will be acceptable when they make decisions to engage risky driving behavior. The study measured young drivers’ social norm […]
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow Brands
Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their […]
Trends in the Use of Statistics in Major Advertising Journals Over Four Decades
Abstract: Abstract: The use of statistical techniques in data-based articles appearing in the International Journal of Advertising, Journal of Advertising, Journal of Advertising Research and Journal of Current Issues & […]
Examining spectator motivations in Major League Baseball
Abstract: Despite the increasing size and consumption power of senior consumers, in the sport marketing literature there appears to be no published work which attempts to understand the consumption behavior differences […]