Advertising & Public Relations Archive
Radicalizing Social Virtual Realities
Haley R. Hatfield (Ph.D. student) (2023). “Radicalizing Social Virtual Realities,” in N. D. Bowman (Ed.)., Emerging issues for emerging technologies: informed provocations for theorizing media futures (Chapter 3). Peter Lang. Abstract: Virtual reality […]
Digital Crisis Communication Theory: Current Landscapes and Future Trajectories
Brooke Liu, Yan Jin, and Lucinda Austin (2023). “Digital Crisis Communication Theory: Current Landscapes and Future Trajectories.” In Public Relations Theory III: In the Age of Publics (Eds. Carl Botan and Erich Sommerfeldt). […]
Capturing the Complexity and Dynamism of Decision Making in PR: The Contingency Theory of Strategic Conflict Management
Augustine Pang, Yan Jin, and Glen T. Cameron (2023). “Capturing the Complexity and Dynamism of Decision Making in PR: The Contingency Theory of Strategic Conflict Management.” In Public Relations Theory III: In […]
Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, J., Alexander Pfeuffer, Dens, N., Soulez, S. (2023). Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising. Abstract: Recruiters are faced with the […]
The Best of Both Worlds: The Crisis Communication Think Tank (CCTT) Approach to The Quest for Crisis Management Keystone
Yan Jin. (forthcoming), “The Best of Both Worlds: The Crisis Communication Think Tank (CCTT) Approach to The Quest for Crisis Management Keystone,” Journal of Contingencies and Crisis Management. Abstract: This […]
Management of Cybersecurity through Internal Communication
Solyee Kim (PhD alum) & Jeonghyun Janice Lee (PhD candidate), “Management of Cybersecurity through Internal Communication” in Internal Communication and Employee Engagement: A Case Study Approach. McCown, N., Men, L. […]
James E. Grunig and Larissa A. Grunig Outstanding Dissertation Award
Solyee Kim (recent Grady PhD graduate) received 2023 International Communications Association (ICA) James E. Grunig and Larissa A. Grunig Outstanding Dissertation Award from the Public Relations Division. Her dissertation chair […]
Linking Blockchain Technology and Digital Advertising: How Blockchain Technology Can Enhance Digital Advertising to Be More Effective, Efficient, and Trustworthy
Jooyoung Kim, Kyu Hyung Lee, Jaemin Kim (Ph.D. student) (2023), “Linking Blockchain Technology and Digital Advertising: How Blockchain Technology Can Enhance Digital Advertising to Be More Effective, Efficient, and Trustworthy,” […]
Social Media Influencers, Emotional Flow, and Elevation Uplift Narrative Persuasion on Mental Health Prosocial Communication: A Media Psychophysiology Approach
Yen-I Lee (PhD Alum) [PI], Di Mu [Co-PI], Michaela Gearty (AdPR undergraduate researcher) [Co-PI], and Yan Jin [Co-PI]. “Social Media Influencers, Emotional Flow, and Elevation Uplift Narrative Persuasion on Mental Health Prosocial Communication: A Media […]
2023 Summer Doctoral Research Assistantship
Youngjee Ko (Ph.D. Candidate) was selected to receive a 2023 Summer Doctoral Research Assistantship from the UGA Graduate School (under the supervision of Dr. Hye Jin Yoon).