Advertising & Public Relations Archive

Abstract: The measurement and evaluation of public relations has undoubtedly emerged as one of the most critical issues facing both practitioners and the PR industry as a whole. In this study, […]

Abstract: To many, the 2014-15 measles outbreak was a sobering reminder of the dangers of delaying and declining childhood vaccinations. The outbreak, which originated at a theme park in California, has […]

Abstract: Taking a content-form integrated approach to visuals in crisis communication, we argue that visuals play a dual-role in crisis information or crisis message design: Visuals can be both form […]

Abstract: Hispanics, or Latinos, are the largest U.S. minority group and are poised to play a key role in U.S. elections. Public relations practitioners who work in politics should be interested […]

Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health […]

Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements […]

Frank (scholar) is a one-day academic conference at the University of Florida. Thirty top scholars/researchers from various academic disciplines have been invited to this conference to focus on advancing the field […]

Abstract: A virtual pet in the form of a mid-sized dog was developed based on the framework of social cognitive theory and tested as a vehicle for promoting fruit and […]