Advertising & Public Relations Archive
Empower millennial communication professionals in the workplace
Cross-cultural journalism
Abstract: Cross-Cultural Journalism offers journalists and other communication professionals the conceptual framework and practical know-how they need to report and communicate effectively about difference. Built on the hands-on reporting style […]
Identify excellent features and situational factors in public health communication
Abstract: The study analyzes the award-winning campaigns from the National Public Health Information Coalition (NPHIC) from 2010 to 2012 and identifies excellent features that have been applied in promoting public health […]
Making Reservations Online
Abstract: This study examines how consumer-written and system-aggregated user-generated content (UGC) on travel booking websites jointly influence consumer behavior. The purpose of this research is to test the effects of different […]
How are social media engagement and sociocultural factors related to early adolescents’ physical activity and sleep behaviors
Abstract: The current study adds to the literature by examining the impact of adolescents’ social media use and motivation for social media use on physical activity and sleep. In addition, […]
Yesterday is Tomorrow
Approaching ethical crisis communication with accuracy and sensitivity
AEJMC’s Standing Committee for Research
Nutrition Education for Low Income Population through Social Marketing
Abstract: Four focus groups were conducted with Cooperative Extension Agents across the state of Georgia, as part of a SNAP-Ed social marketing intervention, representing four quadrants (NW, NE, SW, SE) […]
Nutrition Education for Low Income Population through Social Marketing
Abstract: As part of formative research for a social marketing intervention, eight focus groups were conducted for Georgia SNAP-Ed eligible participants (N=70) in four quadrants (NW, NE, SW, SE) of […]