Communicating employee wellness plans to employees
Communicating employee wellness plans to employees
Abstract: Fortune magazine publishes its list of the “100 Best Companies to Work For,” and its ranking formula for evaluating companies includes measures of “…overall job satisfaction,” as well as and evaluation of company “pay and benefits programs” (Fortune, n.d.). At many companies, a tangible benefit includes making employee wellness programs available to improve employee health. One problem with such programs, however, is that they may suffer from low enrollment when employers do not communicate effectively about the program and fail to provide support for their programs (Cook, 2016). The current study examines one aspect of these programs — how companies can optimally design messages to encourage employees to participate in company wellness programs.
Related Research
-
Humor in Risk Communication: Theory & ApplicationsHye Jin Yoon, “Humor in Risk Communication: Theory & Applications,” invited talk at the Georgia Resiliency Conference, Jekyll Island, GA, October 21, 2025.
-
Understanding Influenza Vaccination Attitudes and Behaviors: An Assessment of Health Decision-making PreferencesK-A. M. Anderson, Glen J. Nowak, Michael A. Cacciatore, P. Rohani, and J.M. Drake (accepted for publication), “Understanding Influenza Vaccination Attitudes and Behaviors: An Assessment of Health Decision-making Preferences,” Vaccine. […]