Communicating employee wellness plans to employees

Len-Ríos, M. E., Jun, H.(Grady PhD student), & Lee, Y.-I(Grady PhD student). (2017, March). Communicating employee wellness plans to employees: The effects of gain-loss framing and message source on intentions to enroll. Paper to be presented at the International Public Relations Research Conference, Orlando, FL.

Abstract: Fortune magazine publishes its list of the “100 Best Companies to Work For,” and its ranking formula for evaluating companies includes measures of “…overall job satisfaction,” as well as and evaluation of company “pay and benefits programs” (Fortune, n.d.). At many companies, a tangible benefit includes making employee wellness programs available to improve employee health. One problem with such programs, however, is that they may suffer from low enrollment when employers do not communicate effectively about the program and fail to provide support for their programs (Cook, 2016). The current study examines one aspect of these programs — how companies can optimally design messages to encourage employees to participate in company wellness programs.

María E. Len-Ríos 

Related Research


Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic

Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]

Yan JinJa Kyung Seo
read more
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”

Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]

Glen NowakMichael Cacciatore
read more