Advertising & Public Relations Archive

Abstract: Twentieth-century US public relations historiography has focused primarily on corporate public relations and agencies, incorporating a “great man” perspective and largely excluding women and minorities. This scholarship allows us […]

Abstract: This historiographical essay argues for a set of standards that can be applied across time and place to determine whether a historical initiative is part of public relations history. […]

Abstract: Immersive virtual environments (IVEs) produce simulations that mimic unmediated sensory experiences. Three experiments (N = 228) tested how different modalities increase environmental involvement by allowing users to inhabit the […]

Overview: Through an online, nationally representative survey of 1,000 participants, this proposed project will examine how publics perceive and cope with the threat of infectious disease outbreaks, in order to […]

Abstract: The objectives of this project are to (1) assess the acceptability of the Problem Recognition in Illness Self-Management (PRISM) tool, a family-provider communication intervention, to improve medication adherence, and […]

Abstract: The rapid rise of e-cigarette use among adolescents is well documented.  As noted by Dai et al. in this edition, 19.8 % of adolescents have tried e-cigarettes and  9.4% […]

Abstract: The main objective of our study is to assess the relationship between playing online video games and mental wellbeing of adolescents based on a nationally representative sample. Data come […]