Lucinda Austin (PI), Yan Jin (Co-PI), and Brooke Fisher Liu (Co-PI). “Coping with Outbreaks: Towards an Infectious Disease Threat (IDT) Appraisal Model for Risk Communication” ($5,000). Funded by MEJO Research Center Seed Grants, University of North Carolina-Chapel Hill, 2017-2018.
Overview: Through an online, nationally representative survey of 1,000 participants, this proposed project will examine how publics perceive and cope with the threat of infectious disease outbreaks, in order to information risk and crisis communications strategies for health organizations in times of infectious disease threat (IDT). This study will explore dimensions of threat appraisal, including how publics perceive the controllability (high v. low), predictability (high v. low), and responsibility (individual v. health organization) of different IDTs. In turn, publics’ cognitive (i.e., information seeking and sharing), affective (i.e., emotion expression), and conative coping strategies (i.e., protective actions) will be analyzed. Additionally, factors including literacy and efficacy will be examined for their influence.
Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”
Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]