Coping with Outbreaks

Lucinda Austin (PI), Yan Jin (Co-PI), and Brooke Fisher Liu (Co-PI). “Coping with Outbreaks: Towards an Infectious Disease Threat (IDT) Appraisal Model for Risk Communication” ($5,000). Funded by MEJO Research Center Seed Grants, University of North Carolina-Chapel Hill, 2017-2018.

Overview: Through an online, nationally representative survey of 1,000 participants, this proposed project will examine how publics perceive and cope with the threat of infectious disease outbreaks, in order to information risk and crisis communications strategies for health organizations in times of infectious disease threat (IDT). This study will explore dimensions of threat appraisal, including how publics perceive the controllability (high v. low), predictability (high v. low), and responsibility (individual v. health organization) of different IDTs. In turn, publics’ cognitive (i.e., information seeking and sharing), affective (i.e., emotion expression), and conative coping strategies (i.e., protective actions) will be analyzed. Additionally, factors including literacy and efficacy will be examined for their influence.

Yan Jin 

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