Understanding the impact that marketing, advertising and promotion have on adolescent e-cigarette behavior

Dean M. Krugman (2016)  Understanding the impact that marketing, advertising and promotion have on adolescent e-cigarette behavior.   Journal of Adolescent Health, Vol. 59, No.6, 2016

Abstract: The rapid rise of e-cigarette use among adolescents is well documented.  As noted by Dai et al. in this edition, 19.8 % of adolescents have tried e-cigarettes and  9.4% were current users [1].  Also, documented in this edition is the extremely high awareness level of e-cigarettes among adolescents, Greenhill et al. [2], along with the association between exposure level to e-cigarette marketing, advertising and

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