Advertising & Public Relations Archive
Communicating employee wellness plans to employees
It’s Complicated
Abstract: Shared findings related to the issue of American parental opinion toward the issue of childhood vaccinations, including work from recent publications dealing with the 2014-15 Disneyland measles outbreak and […]
#Blackgirlsrun
Abstract: This paper presents the case of Black Girls RUN! (BGR), an Atlanta-based organization and social movement with a grassroots and community-driven approach to changing fitness-related ideology and health outcomes […]
Effects of source credibility via social media on the risk perception and purchase intention of American millennials towards genetically modified foods
Abstract: Source credibility has been an important area of research in persuasive communications for quite some time. In the risk communication literature, source cues have been found to impact both individual […]
Latino Voters, the Media and Election 2016
Preparing future communication leaders
Abstract: While there is an abundance of literature about Millennials as a unique and influential consumer group generally (Smith, 2012; Valentine & Powers, 2013), there is little research on Millennial […]
Communicating employee wellness plans to employees
Abstract: Fortune magazine publishes its list of the “100 Best Companies to Work For,” and its ranking formula for evaluating companies includes measures of “…overall job satisfaction,” as well as […]
Misinformation in Times of Crisis
Abstract: In times of crisis, when information spreads fast and the public need for information is at its highest, misinformation can play a crucial role in the understanding of a […]
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow Brands
Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their […]
Inter-study and Intra-study Replications in Leading Marketing Journals
Purpose – The authors aimed to examine the presence and character of inter- and intra-approaches to replication studies published in five leading marketing journals (Journal of Marketing, Journal of Marketing […]