Advertising & Public Relations Archive
How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts
Invited Article: Yi-Ru Regina Chen, Yang Cheng, Chun-Ju Flora Hung-Baesecke, and Yan Jin (12/10/2019). “How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts.” Behavioral Insights Research Center, Institute for Public […]
Book Contract – Social Media and Crisis Communication (Second Edition)
Lucinda Austin and Yan Jin (Eds.) (Forthcoming in 2021). Social Media and Crisis Communication (Second Edition), Routledge.
Fixation Differences in Spatial Visual Perception during Multi-Sensory Stimulation
Abstract: The mood and atmosphere of a service setting are essential factors in the way customers evaluate their shopping experience in a retail store environment. Scholars have shown that background […]
Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy
Abstract: This study investigated if and how exposure to Facebook comments about vaccines influences one’s attitude toward the vaccines. In this investigation, comments were examined in light of their effect […]
Do Human Values matter for Promoting Brands on Social Media?: How Social Media Users’ Values influence their Engagement with Sharing, Content Creation and Reviews.
Abstract: This study posits that human values can be used to identify and segment audiences for social media‐based valuable brand activities. Three online surveys were conducted with Facebook, Twitter, and […]
A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups: Message Reception and Expression Effects on Patients’ Psychosocial Health Outcomes.
Abstract: Recent studies have devoted attention to the effects of both expression and reception in communication process. However, there remain both theoretical and methodological complexities concerning whether and under what […]
Nah Ray Han (Grady PhD Student) was awarded the 2019-2020 American Academy of Advertising Dissertation Award
Nah Ray Han (Grady PhD Student) was awarded the 2019-2020 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Influence of Digital Crowding and Perceived Privacy on Advertising […]
Communication Challenges during Influenza Pandemics.
Abstract: Influenza pandemics have the potential to cause much illness and death and are thus a major focus of public health planning and preparation. As the influenza pandemic that took […]
Media coverage of anti-government protest movements in the Balkans: Public service media under crossfire.
Abstract: This study examines media coverage of social protests in Montenegro, where the demand for free media was front and center during the 2019 anti-government protests. Relying on the theoretical […]
The maternal health crisis in the U. S.: Communication for survival.
Abstract: Maternal mortality is becoming a “normal” experience in the U.S. as more women die from pregnancy-related complications. Though prevalent in Black women experiences, pregnancy-related complications cut across every race. […]