Communication Challenges during Influenza Pandemics.
Invited presentation to the International Pandemic Influenza Working Group, Ministry of Health, Rome, Italy, November 21.
Rome, Italy, November 21, 2019
Abstract: Influenza pandemics have the potential to cause much illness and death and are thus a major focus of public health planning and preparation. As the influenza pandemic that took place in 2009-2010 illustrated, many communication issues and challenges arise during influenza pandemics, ranging from the need to daily update the news media and public about new developments and public health recommendations to effectively communicating with key stakeholders, including healthcare providers, who are directly involved in treating and preventing illness. This presentation highlights communication lessons learned during the 2009-2010 influenza pandemic and offers guidance for those involved in preparing for future pandemics.
Beyond Fear Appeals: The Role of Hope in Improving Effectiveness of Health Messages.” Paper accepted for poster by Communicating Science, Health, Environment, and Risk Division
Abstract: One of the understudied areas in health communication research is hope. This study examines the effect of efficacy-inducing information on hope and subsequent attitudinal health behaviors. A total of five hundred fifty-three adults in the United States read health promotion social media posts designed to induce perceived self-efficacy (vs. non-efficacy-inducing health information) in fear-appeal […]
Bartosz WojdynskiYoungji SeoJeongHyun (Janice) Lee
Effective Health Risk Communications: Lessons Learned about COVID-19 Pandemic through the Lens of Practitioners
Abstract: The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding the challenges and nuances. Insights gained from interviewing practitioners (projected, n=40) from different sectors with diverse professional backgrounds will help advance the contingency theory’s application […]