Advertising & Public Relations Archive
The Global Vaccine Action Plan – insights into its utility, application, and ways to strengthen future plans.
Abstract: The pace of global progress must increase if the Global Vaccine Action Plan (GVAP) goals are to be achieved by 2020. We administered a two-phase survey to key immunization […]
Development of a measure to assess vaccine confidence among men who have sex with men.
Abstract: Recent serogroup C meningococcal disease outbreaks led to meningococcal vaccine recommendations for Southern California men who have sex with men (MSM). Assessment of vaccine confidence is critical to improving […]
Development of a US trust measure to assess and monitor parental confidence in the vaccine system.
Abstract: To develop a Vaccine Confidence Index (VCI) that is capable of detecting variations in parental confidence towards childhood immunizations centered on trust and concern issues that impact vaccine confidence. […]
An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements
Abstract: Sport companies frequently make product claims in advertisements to influence consumer purchase decisions. Sport beverages, in particular, often tout health benefits and performance claims. Unfortunately, some sport beverage claims […]
Do human values matter for promoting brands on social media? How social media users’ values influence valuable brand-related activities such as sharing, content creation, and reviews.
Abstract: Companies consider social media‐based consumer engagement behaviors such as sharing, content creation, and reviews for brands as more valuable than “liking” or consuming brand content. Studies show that branded […]
Grant Awarded to Dr. Jeong-Yeob Han
The Owens Institute for Behavioral Research (OIBR) Faculty Seed Grant Program in support of “Primary Prevention of Intimate Partner Violence in Immigrant Communities: Development of a Social Marketing Strategy” – […]
Jeong-Yeob Han has won the 2019 Enzaim Best Article Award
Jeong-Yeob Han has won the 2019 Enzaim Best Article Award from Korea Health Communication Association (KHCA), in recognition of the article published in the journal Health Communication Research: “Co-presence in Gamified […]
Ethical public relations vs. deceptive spinning: Experimental tests of crisis media relations in theory and practice.
How a spokesperson hurts business by being evasive in crisis: Serial mediation effects of identification and attitudes.
The role of firm’s commitment to the environment in green advertising for the sustainable markets
Abstract: We investigated factors influencing consumers’ evaluations of ads for sustainable luxury products and found that their attitudes were subject to two types of environmental messages: depictions of firms’ own […]