Advertising & Public Relations Archive
Barriers to PR women’s leadership advancement: Current situation and anticipated changes
Abstract: This study examines current critical situational issues and barriers that are likely to influence women’s leadership advancement along their career paths in public relations. A national online survey of […]
Trusted sources of information, perceived quality in communication, and health knowledge retention: A national study of COVID-19 pandemic in China
Abstract: This research presents the findings from a large-scale national online survey of citizens in Mainland China about the perceived impact of the COVID-19 pandemic, both in the time of […]
Book Contract
Tench, R., Meng, J., & Moreno, A. (eds.) (2022). Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic. London: Routledge.
Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes
Abstract: The role of media context in advertising has been the subject of interest for marketers and media practitioners over the past fifty years. However, there remains a lack of […]
What Drives Loyal Fans of Brand Pages to take Action? The Effects of Self-Expansion and Flow on Loyal Page Fans’ Sharing and Creation Activities
Abstract: Consumer-driven sharing and creation activities are valuable engagement activities as they help spread awareness and interaction for brands on social media. Loyal fans of brand pages are an important […]
Exploring how disclosure works for listicle-style native advertising: the role of persuasion knowledge, persuasion appropriateness and supplementary disclosure effect of brand social media
Abstract: Listicles are a new media phenomenon that appear on a news organization’s website; they are articles that use a ranked list and offer concise details about a topic to […]
Do Young Adults Attend to Health Warnings in the First IQOS Advertisement in the U.S.? An Eye-Tracking Approach
Abstract: Introduction: In October 2019, a heated tobacco product (HTP) IQOS debuted in the United States. This study examined young adults’ attention and cognitions in response to an IQOS ad […]
Intergroup Contact, COVID-19 News Consumption, and the Moderating Role of Digital Media Trust on Prejudice toward Asians in the U.S.: A Cross-Sectional Study
Abstract: Background: The perceived threat of a contagious virus may lead people to be distrustful of immigrants and out-groups. Since the COVID-19 outbreak, the salient politicized discourses of blaming Chinese […]
Pro-Veganism on Instagram: Effects of User-Generated Content (UGC) Types and Content Generator Types in Instagram-Based Health Marketing Communication about Veganism
Abstract: Purpose: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Design/methodology/approach: Experiment 1 (N = 294) examined effects of organization (brand vs nonprofit) and […]
PR Women with Influence: Breaking Through Ethical and Leadership Challenges
Meng, J., & Neill, M. S. (2021). PR Women with Influence: Breaking Through Ethical and Leadership Challenges. New York: Peter Lang International Academic Publishers. *This book is Volume 6 of […]