Trusted sources of information, perceived quality in communication, and health knowledge retention: A national study of COVID-19 pandemic in China
Invited presentation as part of the research panel, Risk/Crisis Communication Research Related to COVID-19 in Asia, chaired by Sriramesh, K., will be presented at the 28th International Public Relations Research Symposium (BledCom), July 2-3, 2021.
Abstract: This research presents the findings from a large-scale national online survey of citizens in Mainland China about the perceived impact of the COVID-19 pandemic, both in the time of lockdown and post-pandemic. The study sheds light on the relationship between the trusted sources of COVID-19 information and the perceived quality in communication by jointly considering their impact on individuals’ knowledge retention of COVID-19 related facts. Results revealed that although individuals in China have relied on several major sources to seek COVID-19 information, the perceived quality of communication in user-generated content on social media remain lowest. Individuals’ knowledge retention on COVID-19 related health communication messages also varied by gender and by age. Implications of these findings for theory and public health practice are also discussed.
Beyond Fear Appeals: The Role of Hope in Improving Effectiveness of Health Messages.” Paper accepted for poster by Communicating Science, Health, Environment, and Risk Division
Abstract: One of the understudied areas in health communication research is hope. This study examines the effect of efficacy-inducing information on hope and subsequent attitudinal health behaviors. A total of five hundred fifty-three adults in the United States read health promotion social media posts designed to induce perceived self-efficacy (vs. non-efficacy-inducing health information) in fear-appeal […]
Bartosz WojdynskiYoungji SeoJeongHyun (Janice) Lee
Effective Health Risk Communications: Lessons Learned about COVID-19 Pandemic through the Lens of Practitioners
Abstract: The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding the challenges and nuances. Insights gained from interviewing practitioners (projected, n=40) from different sectors with diverse professional backgrounds will help advance the contingency theory’s application […]