Advertising & Public Relations Archive
Academic caregivers on organizational and community resilience in academia (F*** individual resilience).
Abstract: Crises, whether society-wide or personal, are endemic to the human condition. Yet academia and its associated institutions persist in having insufficient scaffolding to support its members during periods of crisis. No one […]
Effects of Disclosure, Placement Type and Ad-Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing
Abstract: Despite industry and academic attention to disclosures in sponsored content over recent years, questions remain on how consumers process message and context related characteristics. Primarily building upon the Covert […]
Open science, closed doors? Countering marginalization through an agenda for ethical, inclusive research in Communication
Abstract: The open science (OS) movement has advocated for increased transparency in certain aspects of research. Communication is taking its first steps towards OS as some journals have adopted OS […]
Virtual tours promote behavioral intention and willingness to pay via spatial presence, enjoyment, and destination image
Abstract: Virtual reality (VR) tourism provides individuals with a brief, but realistic, preview of travel destinations. Despite the increasing popularity of VR tourism in destination advertising, outcomes and underlying mechanisms of […]
Digital competencies in communication management: A conceptual framework of Readiness for Industry 4.0 for communication professionals in the workplace
This research is motivated to explore communication professionals’ understanding of the digital changes brought by the Industry 4.0 revolution and how such changes may affect the strategies and skills expected […]
Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos
Abstract: Trust is a significant factor in electronic word-of-mouth (eWOM) effects. Consumers often need to form judgments about others using heuristic cues when they cannot rely on previous cumulative experiences with […]
Unintended Effects of Risk Communication: Impacts of Message Fatigue, Risk Tolerance, and Trust in Public Health Information on Psychological Reactance
Abstract: How individuals experience unintended effects of risk messages is an understudied area. Focusing on three types of unintended effects (i.e., message fatigue, risk tolerance, and psychological reactance) associated with […]
Uncertainty Management in Organizational Crisis Communication: The Impact of Crisis Responsibility Uncertainty and Attribution-based Emotions on Publics’ Further Crisis Information Seeking
Abstract: Although uncertainty has been identified as a key crisis characteristic and a multi-faceted construct essential to effective crisis management research and practice, only a few studies examined publics’ perceived […]
Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic
Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic
The impact of COVID-19 pandemic, ethical challenges, gender issues, cyber security, and competence gaps in strategic communication.
North American Communication Monitor 2020-2021. The impact of COVID-19 pandemic, ethical challenges, gender issues, cyber security, and competence gaps in strategic communication.