Digital competencies in communication management: A conceptual framework of Readiness for Industry 4.0 for communication professionals in the workplace
Digital competencies in communication management: A conceptual framework of Readiness for Industry 4.0 for communication professionals in the workplace
This research is motivated to explore communication professionals' understanding of the digital changes brought by the Industry 4.0 revolution and how such changes may affect the strategies and skills expected in effective communication management. A specific focus of the research is to define the concept of Readiness for Industry 4.0 in communication and propose a theoretical framework to address the key dimensions of Readiness for Industry 4.0 as related to communication management.
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