Advertising & Public Relations Archive
Grant Proposal Submitted
Title: Finding Ways to Prevent Salmonella Infections involving Birds and People: An Exploratory Assessment of Behavior, Microbiology, and Climactic Factors Proposal submitted in response to 2021 UGA Presidential Interdisciplinary Seed Grant […]
The Impacts of Skip Option and Time Display on Viewer Response to In-Stream Video Ads: The Role of Perceived Control and Reactance
Abstract: The primary purpose of the current study is to examine how the presence of two digital ad features—an ad skip option and ad time display, representing behavioral and cognitive […]
Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude
Abstract: This study investigated young millennials’ risk perception, benefit perception, and purchase intention toward GM foods by testing the effects of source credibility and risk attitude. By comparing two samples […]
). Effects of a “spin doctor” in crisis communication: A serial mediation model of identification and attitudes impacting behavioral intentions
Abstract: This paper combines theories of identification and image repair to explain why an organization in crisis should avoid designing messages that engage in “spin.” An experiment is reported (N = […]
(In)sincere demeanor and (in)sincere language in crisis communication
Abstract: Perceptions of a crisis communicator’s sincerity drive reactions to an organization’s response amidst a scandal. However, a spokesperson can nonverbally appear sincere while deceptively evading questions and can appear […]
What does it mean to have a presidential image? A multiple-group confirmatory factor analysis measuring Trump and Biden in 2020.
Abstract: U.S. presidential candidates aspire to have a “presidential image.” Political communication researchers, media pundits, political scientists, pollsters, campaign consultants, and other political marketers speculate about who is “presidential” and […]
Journal of Interactive Advertising
Joe Phua served as guest editor (with Kevin Byon of Indiana University, Bloomington) for “Journal of Interactive Advertising,” Special Issue in “Digital and Interactive Marketing Communications in Sports”, Vol. 20, […]
Combating the COVID-19 Infodemic Through Evidence-Based Misinformation Management Strategies
Funding Source: U.S. Food & Drug Administration via a Broad Agency Announcement (BAA) Total Amount: $224,478.00 Project period: 09/30/2021 to 06/29/2024 Project Summary: We propose a multi-phase research project that […]
Three Rs: Resilience, Resourcefulness, and Reform Mindedness in Public Relations Education amid the COVID-19 Pandemic
Dr. Meng serves as an invited panelist to discuss how the double pandemic—the virus and racial reckoning—is continuing to shape resilience, resourcefulness and reform in our industry and how educators […]
Breaking the sound of silence: Explication in the use of strategic silence in crisis communication
Abstract: Crises present organizations with the “rhetorical exigency” to enact control (Heath, 2004, p.167). Silence is not an option. This study, as the first empirical examination of Le et al. (2019)’s seminal study […]