Journal of Interactive Advertising
Journal of Interactive Advertising
Joe Phua served as guest editor (with Kevin Byon of Indiana University, Bloomington) for "Journal of Interactive Advertising," Special Issue in "Digital and Interactive Marketing Communications in Sports", Vol. 20, Issue 2, advance online publication, Sept 29, 2021. https://www.tandfonline.com/doi/full/10.1080/15252019.2021.1970422
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