Advertising & Public Relations Archive
Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement
Abstract: Building favorable destination image and evoking positive feelings toward tourism ads are essential to the success of destination marketing in the competitive tourism business environment. The current study investigated […]
What Drives a Tough Call: Determining the Importance of Contingency Factors and Individual Characteristics in Communication Executives’ Stance Decision-Making through a Conjoint Analysis
Abstract: To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. […]
Leadership excellence in corporate communications: A multi-group test of measurement invariance
Abstract: This study aims at advancing leadership research in corporate communications by introducing a more rigorous statistical approach to test whether communication professionals of different hierarchical reporting levels, years of experience, […]
Women in public relations: Ascribed and avowed leadership identities and expectations
Abstract: Women who aspire to leadership positions in public relations have to develop political astuteness when it comes to addressing ascribed identities and expectations associated with gender and race. Through […]
Inclusive leadership and women in public relations: Defining the meaning, functions, and relationships
Abstract: The purpose of this research is to introduce inclusive leadership as a new theoretical framework to understand its meaning and functions in advancing gender equalities and empowerment in public […]
Publicity about Athlete Endorsers Affects Responses to Ads via Motivational Activation
Abstract: This research addresses how positive and negative publicity about athlete endorsers influences motivational mechanisms (appetitive and aversive) underlying cognitive and affective processing and evaluation to ads. Participants viewed an ad […]
The Power of Myth and Truth: Uncovering the History and Growing Role of Native Americans in Public Relations
Yan Jin (PI), Shelley Spector (Co-PI), and Taylor Voges (PhD Candidate, Co-PI). “The Power of Myth and Truth: Uncovering the History and Growing Role of Native Americans in Public Relations.” The Arthur W. Page Center […]
Prevention of intimate partner violence: Impact of a virtual case simulation training for religious leaders
Abstract: This intervention aims to prevent intimate partner violence (IPV) and increase access to resources for immigrant victims by enhancing the capacity of religious leaders. In a randomized clinical trial, […]
Identifying Communication Campaign Messages to Prevent Intimate Partner Violence Among Korean American Immigrants
Abstract: Intimate partner violence (IPV) affects all communities. However, more immigrant women suffer from IPV than the national average, including Korean immigrant women. The importance of family harmony, the priority […]
Leadership Spotlight on work-life rhythm, technology, and professional thriving
Abstract: This research spotlight shares insights on how technology changes how leaders guide their teams and organizations and some of the greatest challenges for leaders to adapt in the digital […]