Advertising & Public Relations Archive
COVID-19 Vaccination and Public Health Communication Strategies: An In-depth Look at How Demographics, Political Ideology, and News/Information Source Preference Matter
Abstract: Widely accepted public health actions and recommendations, particularly those related to vaccines, are critical to U.S. and global responses to infectious disease pandemics, such as COVID-19. Drawing from nationally […]
Can Warning labels mitigate Effects of Advertising Message Claims in Celebrity-Endorsed Instagram-Based Electronic Cigarette Advertisements? Influence on Social Media Users’ E-Cigarette Attitudes and Behavioral Intentions
Abstract: Electronic cigarette brands are increasingly using social media to advertise their products. This study examined effects of advertising message claim type (reduced risk [“Healthier than regular cigarettes”], cessation [“Quit […]
Gaining insights into effects appeals for COVID-19 vaccine messages targeting 18-23 year old college students
Journalistic challenges to a politician’s race-related policies: Rules for interview appropriateness and perceptions of bias and credibility
Abstract: This study uses a randomized posttest-only between-subjects experiment to investigate the communication rules participants perceive after a journalist interviews a politician about race-related policies. The journalist’s adversarialness (no challenge, simple challenge, […]
Making sense of DEI: The construction of diversity, equity, and inclusion at public relations agencies in the United States
Abstract: This in-depth interview study captures the perspectives of DEI professionals at public relations (PR) agencies and their evolving understanding of diversity, equity, and inclusion (DEI), focusing on the relationship between […]
Bridging the Fear and Hope: A Smartphone Eye-Tracking Examination of the Effects of Hope in Fear-based Health Messages
Abstract: This study used a smartphone eye-tracking approach to examine understudied areas in health communication – hope in fear appeal – when people are exposed to differential emotional shifts with fear […]
Do Black Lives Matter in the Empathy Machine? Investigating Whiteness and Immersion on Creating a Shared Reality with 360-Degree Video
Abstract: The summer of 2020 brought increased participation and support for the Black Lives Matter (BLM) movement following accounts of police use of lethal force toward Black citizens. As protests […]
Leveraging the cybersecurity function to build influence and strategy: An empirical study of public relations professionals’ cybersecurity acumen
Abstract: This study investigated PR professionals’ attention to and perceptions of cybersecurity, and their involvement in handling cybersecurity incidents. Preliminary findings include that practitioners in the US and Canada did […]
Toward an integrated model of healthy food choice: Examining the moderated mediation effects via online search for nutrition information
Abstract: When numerous reasons behind the obesity problem, such as eating junk food, consuming too many calories, sedentary lifestyle, and other individual-centric causes may not be easily erased, several factors were […]
Ethical challenges of digital communication in public relations: A comparative study of individual, organizational, and national factors in 52 countries
Abstract: Digital communication enables PR professionals to analyze audiences using their personal data, or to distribute messages via paid channels. Although effective, these practices are often assessed critically from an ethical […]