Advertising & Public Relations Archive
International Journal of Advertising
Joe Phua has been named an Associate Editor of International Journal of Advertising effective March 2022.
International Conference Association (ICA) Top Paper Award
International Conference Association (ICA) “Top Paper Award: Haley Hatfield and Grace Ahn’s paper “Do Black Lives Matter in the Empathy Machine? Investigating Whiteness and Immersion on Creating a Shared Reality […]
How Disclosure Source and Content-Publication Fit Impact Consumers’ Recognition and Evaluation of Native E-Cigarette Public Service Announcements
Abstract: Given the increasing amount of public and government related attention devoted to issues surrounding e-cigarette use, the current study examined how disclosure source and content-publication fit in an ENDS […]
Navigating Political Scandal and Reputation Crisis in Social Media
Abstract: Social media presents unique challenges and opportunities to practitioners in the public affairs context. The dominant social media platforms allow organizations to communicate directly with voters, supporters, and customers, […]
Crisis Information Vetting: Extending the Social-Mediated Crisis Communication Model
Abstract: Social media provides users easy access to unpredictable and unfiltered information from multiple sources during crises, further challenging publics to discern the accuracy of the information they receive and […]
Organizational Purpose, Culture, Crisis Leadership, and Social Media
Abstract: This chapter explores the importance of organizational purpose, culture, and leadership in weathering a social media crisis and the impact of stakeholders’ changing expectations on organizational responses. Organizations are […]
Ethical challenges in an evolving digital communication era: Coping resources and ethical trainings in corporate communications
Abstract: This study is motivated to investigate the ethical challenges facing public relations professionals in today’s digital communication environment. Our research found nearly 60% of surveyed professionals reported that they faced […]
Measuring the value of public relations: An international investigation at how communication practitioners view the challenges and suggest solutions
Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from a […]
The role of ethical leadership in building influence: Perspectives from female public relations professionals
Abstract: Practices of ethical leadership in public relations can be context-specific and they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on […]
The influence of socialization agents on consumer responses to over-the-counter medicine advertising (OTCA)
Abstract: This study examined the mechanisms through which attitudes toward OTCA in general and OTCA prompted behaviors are formed based on a consumer socialization framework. An online survey was conducted using […]