Advertising & Public Relations Archive
Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies
Kim, Hanyoung (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, May). “Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies” […]
The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising
Hye Jin Yoon, Yoon Joo Lee, Jinho Joo, and Youngjee Ko (Ph.D. candidate), “The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising,” has been accepted for presentation […]
Examining the Effectiveness of Retargeting Display Ads with Online Demarketing Campaigns: The Role of Browser Settings
Hye Jin Yoon, Yoon Joo Lee, Shuoya Sun (Ph.D. alumnus), and Jinho Joo, “Examining the Effectiveness of Retargeting Display Ads with Online Demarketing Campaigns: The Role of Browser Settings,” has been […]
Examining the effects of violence level and provocation on aversive motivation activation and resource allocation in violent humorous ads
Frank, A. (PhD student), Read, G. L., Duncan, J. (PhD student), Hatfield, H. R. (PhD student), & Kim, S (former PhD student). “Examining the effects of violence level and provocation on aversive motivation activation […]
This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising
Glenna L. Read, Zhao, W. (PhD student), Choi, S. (PhD student), Hudson, S. (undergraduate student), Wen, T. “This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising,” […]
Composition of and Collaboration Among Communication Scholars in Twenty Years of ICA Journals
Haley R. Hatfield (PhD student), Hao, H., Zhang, J., Matthew Klein (PhD student), Fu, Y., Jaemin Kim (PhD student), Jongmin Lee (PhD student), and Sun Joo (Grace) Ahn. (2023). Composition of and Collaboration Among Communication Scholars in […]
There Is a Time for Everything in Organizational Corrective Communication: The Effects of Correction Placement Timing and Refutation Detail Level on Combating Crisis Misinformation
Xuerong Lu (PhD alum) and Yan Jin (2023, May). “There Is a Time for Everything in Organizational Corrective Communication: The Effects of Correction Placement Timing and Refutation Detail Level on Combating Crisis Misinformation.” […]
ublic’s Health Information Consumption During a Prolonged Pandemic: The Competing Roles of Journalists and Digital Influencers and Their Effects in Combating Message Fatigue
Chiara Valentini, Elanor Colleoni, Yan Jin and Sung In Choi (PhD candidate) (2023, May). “Public’s Health Information Consumption During a Prolonged Pandemic: The Competing Roles of Journalists and Digital Influencers and Their Effects in […]
nderstanding the Impact of General Vaccine Attitudes on the Intent for Early COVID-19 Vaccination
Boyle, Glen Nowak, R. Kinder, R. Iachan, and J. Dayton, “Understanding the Impact of General Vaccine Attitudes on the Intent for Early COVID-19 Vaccination,” Vaccines, 2023, 11(2), 235; https://doi.org/10.3390/vaccines11020235. Abstract: […]
Camera perspective and skin color: Biased reactions to viral body work camera videos of police violence
Bailey, R., Yan, H., & Glenna L. Read (Forthcoming). Camera perspective and skin color: Biased reactions to viral body work camera videos of police violence. Communication Monographs. Abstract: Technological advances have […]