Advertising & Public Relations Archive
Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems
McKasy, M., Yeo, S. K., Zhang, J. S., Michael A. Cacciatore, Allen, H. W., & Su, L. Y.-F. (2022, December). “Social endorsement, credibility, and support for the regulation of research […]
Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility
Alexandra Frank, Michael A. Cacciatore, Yeo, S.K., & Su, L. Y.-F. (2023, May). “Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility.” Paper presentation […]
The integrated role of adaptive leadership, sense of empathy, and communication transparency: A novel approach to trust building in public relations
Juan Meng, Pan, P., & Michael A. Cacciatore (2023). “The integrated role of adaptive leadership, sense of empathy, and communication transparency: A novel approach to trust building in public relations.” […]
Cultivating interest in science through humor: Mirth as a leveler of gaps in science engagement
Michael A. Cacciatore, Yeo, S. K., Becker, A. B., & Anderson, A. A. (2023, May). “Cultivating interest in science through humor: Mirth as a leveler of gaps in science engagement,” […]
On being human: An investigation of virtual influencers and activism
Haley R. Hatfield (Ph.D. student) & Aarum Youn-Heil (Ph.D. student) (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. *Top Paper Abstract in […]
Role of fresh start mindset framing in reducing stigma and promoting mental health help-seeking behavior
Lee, Yoon-Joo, Hye Jin Yoon, and Jinho Joo (forthcoming), “Role of fresh start mindset framing in reducing stigma and promoting mental health help-seeking behavior,” Journal of Consumer Behaviour. Abstract: One […]
Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts
Hye Jin Yoon, Yoon-Joo Lee, Shuoya Sun (PhD alum), and Jinho Joo (forthcoming), “Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in […]
Examining the characteristics and virtues associated with servant leadership in public relations
Neill, M.S. & Juan Meng (accepted, 2023). “Examining the characteristics and virtues associated with servant leadership in public relations.” Public Relations Inquiry, forthcoming. Abstract: Are servant leadership and ethics of […]
How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights for Managing an Ongoing Pandemic
Sungsu Kim (PhD alum), Sung In Choi (PhD candidate), Chiara Valentini, Mark Badham, and Yan Jin. (forthcoming). “How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights […]
Diversifying gender equity in leadership in public relations: The role of mentoring and instrumental support at the organizational level
Juan Meng & Neill, M. S. (2023). “Diversifying gender equity in leadership in public relations: The role of mentoring and instrumental support at the organizational level.” Corporate Communications: An International […]