Service learning

Recent service learning work includes:

• Carlo Finlay, assistant director of Carmical Sports Media Institute, has connected his Social and Digital Media Production for Sports course with the spring sports teams at Clarke Central High School. For the past few years, Finlay’s students have highlighted athletes by taking photos and creating hype videos for social media.

• Students in Kim Landrum’s Integrated AdPR Campaigns capstone class worked to boost brand of Porky Goodness, a local BBQ sauce business.

• Public relations students developed a campaign to improve diversity, equity and inclusion in the PR industry.

• Members of the UGA PRSSA Bateman Team worked together to promote the 2020 Census. 

• Mark Johnson’s advanced photojournalism students attended the Georgia National Fair in Perry, Ga. to gain in-the-field experience capturing sights and sounds of scenes away from Athens.

• The fourth annual AdPR Academy brought together diverse students from nine universities in Georgia for lessons and networking in public relations.

• Graduate students in the Health and Medical Journalism program learn to cover health and medicine for any market or audience in this professional masters program endowed by the Knight Foundation. A rigorous academic program, hands-on experience, and flexible electives prepare students to understand health issues during changing times. In 2020, students covered the COVID-19 pandemic. 

• Sports media students mentor high school broadcasters at Cedar Shoals High School in Athens.

  

• Graduate students in the Health and Medical Journalism program learn to cover health and medicine for any market or audience in this professional masters program endowed by the Knight Foundation. A rigorous academic program, hands-on experience, and flexible electives prepare students to understand health issues during changing times. In 2020, students covered the COVID-19 pandemic. 
• Students in AdPR’s integrated campaigns class worked directly with the faculty and staff of Tweed Recording Studio, an Athens-based educational opportunity for individuals looking to work in the music and entertainment industry. In order to establish their brand voice, Tweed worked with our student teams to focus on four main areas: recruitment, awareness, best practices and performance.
• Graphic journalism students chose and interviewed a local non-profit, Children First, then, based on their interviews, each student created a design deliverable that was turned over to Children First to use. It was everything from social media graphics to print brochures to data visualizations.
• Students in public relations communications wrote fact sheets, biographies, blog posts, media lists, press releases, pitches, social media plans and other common public relations communications for various local clients.
• During the 2019-2020 school year, students in advertising and public relations campaigns classes designed campaigns for a variety of clients including, the United Way of Northeast Georgia, UGA Auxilary Services, Canopy Studios, Census 2020
• JOUR 3380 graphics for journalists students created projects for the Athens Area Homeless Shelter — 18 in total, varying in types from social media graphics to interactive web elements to print banners and web page redesigns.
• Journalism students produce Northeast Georgia’s only daily news broadcast during fall and spring semesters https://gradynewsource.uga.edu/  and provide online content year round each semester.
• Each semester New Media Institute students work on capstone projects focusing on a variety of issues. Projects for 2019-2020 included UGA Career Center, Athens Land Trust, Bear Hollow Zoo and UGA Innovation District. Spring 2020 project presentations can be found online.